Hyundai Opens Middle East’s First Digital Showroom

[ December 23^rd ] Hyundai has launched the Middle East’s first digital showroom, demonstrating the brand’s commitment to innovate and adapt in an ever-changing marketplace. Hyundai plans to revolutionise automotive sales with its innovative showroom concept that provides a unique brand virtual experience and allows visitors to explore the entire model range in a more personalized and modernized scale.

 

The Hyundai Digital showroom, which is located in Dubai, offers all the traditional features of a car showroom while catering for those who increasingly expect to browse products and services digitally. 

Located in the Deira showroom of Hyundai’s United Arab Emirates distributor, Juma Al Majid Group, with whom it was developed, the state-of-the art facility occupies 70m² and features touch screen digital kiosks, multiple monitors and a designated customer area, all of which allow customers to conveniently browse the Hyundai line-up, comparing models, colours, pricing and features. It also allows them to view finance deals and other special offers. 

The Digital showroom forms part of Hyundia’s new Global Dealership Space Identity (GDSI) program, which will incorporate a coherent identity in all exterior design and interior spaces on a global scale. The new showroom’s concept takes into account Hyundai’s Fluidic Sculpture 2.0 design concept, which focuses on ‘Inner Force’.

The Digital showroom showcases Hyundai Motor company’s design philosophy of ‘fluidic sculpture,’ it combines these new elements with a more personalized customer consultation approach.

Mr. Tom Lee, Vice President and Head of Hyundai Africa & Middle East Regional Headquarters, commented: “Our first digital showroom in the Middle East is testament to our commitment to continuously bring new and innovative experiences to our customers, and reinforces our on-going efforts to introduce useful technology in all aspects of consumer interaction. It represents a major step forward in following the company’s ‘Modern Premium’ brand direction, which has helped to transform public perception of the Hyundai brand and make Hyundai one of the world’s fastest growing automotive brands in terms of both volume and brand value.”

Death of the hairdryer? Eco-friendly gloves made from hi-tech microfibres that dry hair twice as well as a towel unveiled (and they apparently create curls too)

Designers have come up with an eco-friendly alternative to the traditional hairdryer - a pair of revolutionary gloves made from hi-tech microfibres.

The 'Hair Drying Gloves' look just like ordinary gloves and their makers claim they dry wet hair twice as fast as the traditional bathroom towel. 

The microfibres in the gloves are apparently specifically designed to absorb the water and leave hair completely dry; they even work without removing styling products such as hair gel and hairspray.

A spokesperson at Hammacher Schlemmer said: 'They are a must-have tool. They are a great problem solver, less heat drying creates less damage on the hair.

'The gloves work by absorbing water from hair and soaking it up in the gloves and they air-dry when you're done with with them, just like a towel.

'They are made from an exclusively designed microfibre technology, that was created to help dry hair in half the time it takes for a towel.

'This microfibre is so fantastic that it absorbs water without removing styling products.'

As well as drying, makers claim that the gloves can style hair, too.

The spokesperson said: 'As well as drying, the gloves are a styling tool. They are good for scrunching hair, twisting into tight curls or loose waves.'  

Read more: Dailymail
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