Another ingenious thing of beauty but will you want one? Apple unveil the Watch that will you let you 'check into hotels, order an Uber and clock your heart rate - with 18 HOURS of battery life'

Apple has finally revealed its Watch in minute detail and announced how long it will last on a single charge. 

Since its unveiling in September the Watch has been shrouded in mystery, with Apple's boss Tim Cook teasing features at every available opportunity.   

But now everything - including its 'all-day' battery life has been announced - although the CEO added that with typical use this is more likely to be 18 hours. What 'typical' use entails remains unknown.

Prices for the Sport model start at $349 in the US and £299 in the UK, while the stainless steel Watch starts at $549 (£479) and the Edition costs from a staggering $10,000 (£8,000). The most expensive model in the US will cost $17,000 (£11,200).

It comes in three models: the Apple Watch, Apple Watch Sport and Apple Watch Edition, and all models are sold in either 1.4-inch (38mm) or 1.7-inch (42mm) versions.

APPLE TV TEAMS UP WITH HBO 

At the event Tim Cook announced Apple's partnership with HBO for the launch of HBO Now. 

The on-demand service will offer all of HBO's shows for $14.99 a month.

HBO's boss Richard Plepler said: 'All you need is a broadband connection and an Apple device.'

There will be a brand new HBO Now channel on Apple TV, iPhones and iPads.

The service is launching in April, in time for Game of Thrones and for people who sign up in April, they will get the first month free. 

Apple also dropped the price of its TV box from $99 to $69 and Mr Cook hinted at plans for an updated Apple TV set.

'Apple TV will reinvent the way you watch television - and this is just the beginning,' said the chief executive.

 

'We make products that enhance people's lives - and the Apple Watch takes that to a new level,' continued Mr Cook at tonight's event. 

'It even reminds you if you've been sitting too long and it can set you a new movement target each week.' 

The Watch app is available from iOS 8.2 today, and Mr Cook added: 'We think Apple Watch will become integral to your day - so we have given it all day battery life.

'During a typical day, you can use it for 18 hours - more than enough for anyone I think.' 

The Apple Watch is made of stainless steel and prices range between $549 and $1048 for the 1.4-inch model and $599 and $1099 for the larger 1.7-inch version. 

Watch Sport is made of 7000 Series Silver Aluminum and ranges from $349 to $399. 

The premium Edition has a similar build to the Apple Watch but comes in 18-Karat Rose Gold and Yellow Gold.

Prices start at $10,000. In the UK, the Sport starts at £299, the standard Watch starts at £479 and the Edition model will cost £8,000. 

'$10,000 might be a huge sum for a piece of technology, but for luxury goods it's run-of-the-mill, Will Findlater of Stuff told DailyMail.com

'Apple is targeting not just technology fans but mainstream consumers and the fashion crowd with the Apple Watch.'

All of the watches can be pre-ordered from 10 April and goes on sale on 24 April. 

They will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, 

the UK and the US.

Interchangeable straps include fluoroelastomer (rubber), leather, and stainless steel and this will mean both left-handed and right-handed people can use the Watch by fitting the strap so the digital crown is on the opposite side. 

Connecting to the iPhone, the Apple Watch is designed as a wrist device for messaging and calls and for a variety of health tracking applications.

READ MORE: Dailymail.co.uk