Since its
unveiling in September the Watch has been shrouded in mystery, with Apple's
boss Tim Cook teasing features at every available opportunity.
But now
everything - including its 'all-day' battery life has been announced - although
the CEO added that with typical use this is more likely to be 18 hours. What
'typical' use entails remains unknown.
Prices for the
Sport model start at $349 in the US
and £299 in the UK,
while the stainless steel Watch starts at $549 (£479) and the Edition costs
from a staggering $10,000 (£8,000). The most expensive model in the US will cost
$17,000 (£11,200).
It comes in three
models: the Apple Watch, Apple Watch Sport and Apple Watch Edition, and all
models are sold in either 1.4-inch (38mm) or 1.7-inch (42mm) versions.
APPLE TV TEAMS UP WITH HBO
At the event Tim
Cook announced Apple's partnership with HBO for the launch of HBO Now.
The on-demand
service will offer all of HBO's shows for $14.99 a month.
HBO's boss
Richard Plepler said: 'All you need is a broadband connection and an
Apple device.'
There will be a
brand new HBO Now channel on Apple TV, iPhones and iPads.
The service is launching
in April, in time for Game of Thrones and for people who sign up in April, they
will get the first month free.
Apple also
dropped the price of its TV box from $99 to $69 and Mr Cook hinted at plans for
an updated Apple TV set.
'Apple TV will
reinvent the way you watch television - and this is just the beginning,' said
the chief executive.
'We make products
that enhance people's lives - and the Apple Watch takes that to a new level,'
continued Mr Cook at tonight's event.
'It even reminds
you if you've been sitting too long and it can set you a new movement target
each week.'
The Watch app is
available from iOS 8.2 today, and Mr Cook added: 'We think Apple Watch
will become integral to your day - so we have given it all day battery life.
'During a typical
day, you can use it for 18 hours - more than enough for anyone I think.'
The Apple Watch
is made of stainless steel and prices range between $549 and $1048 for the
1.4-inch model and $599 and $1099 for the larger 1.7-inch version.
Watch Sport is
made of 7000 Series Silver Aluminum and ranges from $349 to $399.
The premium
Edition has a similar build to the Apple Watch but comes in 18-Karat Rose Gold
and Yellow Gold.
Prices start at
$10,000. In the UK,
the Sport starts at £299, the standard Watch starts at £479 and the Edition
model will cost £8,000.
'$10,000 might be
a huge sum for a piece of technology, but for luxury goods it's
run-of-the-mill, Will Findlater of Stuff told DailyMail.com
'Apple is
targeting not just technology fans but mainstream consumers and the fashion
crowd with the Apple Watch.'
All of the
watches can be pre-ordered from 10 April and goes on sale on 24 April.
They will be
available in Australia, Canada, China,
France, Germany, Hong Kong,
Japan,
the UK and the US.
Interchangeable
straps include fluoroelastomer (rubber), leather, and stainless steel and this
will mean both left-handed and right-handed people can use the Watch by fitting
the strap so the digital crown is on the opposite side.
Connecting to the
iPhone, the Apple Watch is designed as a wrist device for messaging and calls
and for a variety of health tracking applications.
READ MORE: Dailymail.co.uk
