Kuwait, 25 January 2016 - Majid Al Futtaim, the leading
shopping mall, retail and leisure pioneer across the Middle East and North
Africa, has opened its first LEGO® Certified Store in Kuwait, as it continues
to build on the success of the recent UAE store openings and expand its
portfolio across the Middle East.
The flagship Kuwait store is located in the heart of the popular
The Avenues Mall and is the largest LEGO retailer in the Middle East. Covering
336 square metres, the family favourite outlet stocks the most extensive LEGO
product range available in the region. Since the store opened its doors on 26th December
2015 it has been hugely popular with shoppers, which strengthens Majid Al
Futtaim’s decision to open a second store in the country, within the 360 Mall,
later this year.
Omar El Banna, Marketing & Business Development Director at
Majid Al Futtaim - Leisure & Entertainment, said “We are delighted the
first LEGO Certified Store is now open in Kuwait and that we have been able to
bring the much loved LEGO brand to shoppers. It is clear to us from the success
of the recent store openings in Abu Dhabi and Dubai that there is a huge demand
for the brand, not only in the UAE but across the GCC. We feel the partnership
emphasizes Majid Al Futtaim’s commitment to deliver great moments for everyone,
every day and we look forward to it going from strength to strength throughout
2016.”
The successful partnership between Majid Al Futtaim and the LEGO
Group began in 2014, with the first LEGO Certified Store opening in the Middle
East at Yas Mall in Abu Dhabi. 2015 saw the opening of three additional stores
in Dubai at The Dubai Mall, the Mall of the Emirates and City Centre
Mirdif.
The LEGO Group was founded in 1932 and has since gone on to keep
millions of children and many adults entertained throughout the world. LEGO
products are now available across 130 countries, with over 700 billion LEGO
elements manufactured since the brand’s inception. The LEGO Certified Stores
offer the complete product range of creative toys including LEGO® City,
LEGO® Star WarsTM, LEGO® DUPLO®,
LEGO® Friends, LEGO® Creator Expert, and LEGO® The
SimpsonsTM, “”Pick a brick” and “Build a minifigure”. For
further information please visit: www.LEGO.com.