After much anticipation among fans of natural
skincare!!
The beauty and wellness brand AVEENO™ has just
announced the arrival of its uniquely formulated skincare products to the Middle East.
AVEENO™ products actively relieve and protect skin
by replenishing and locking in moisture for a full 24 hours. It is also suitable for the
treatment of extra dry, itchy and irritated skin through its
Distinctive formula of natural Colloidal Oatmeal
blended with rich emollients.
AVEENO™ Baby™ Complements the core range and is developed for
babies’ sensitive skin. formulated with naturally active Colloidal Oatmeal, it nourishes
and helps protect babies’ sensitive skin.
The foundations of the AVEENO™ brand are deeply
rooted in a belief that centuries-old remedies hold the key to human wellness. For over
60 years AVEENO™ scientists have been experimenting with the natural properties and
chemical compounds of oats, renowned for their ability in providing relief to those suffering
from dry and irritated skin.
These experiments have led to the development of a
natural skin soother containing 100%
colloidal Oatmeal. Oatmeal baths have long been
recommended for people with a variety of
sensitive skin conditions, providing a soothing
effect while improving the skins’ protective
barrier.
Today the AVEENO™ range still maintains
its original skincare philosophy and all
products contain naturally active Colloidal
Oatmeal and oat extracts to nurture and transform skin to an enhanced state of natural health and
beauty.
Speaking about the launch of AVEENO™ in the Middle
East, Kuwait based Dermatologist Dr.Mohammed Al-Enezi said: “Research in this region
has shown that the hot, dry climate coupled with the prevalence of air conditioned
environments has led to an increase in dry, irritated skin among the population, most notably in babies and
toddlers.
This is a welcome new product for the soothe treatment of irritated and extra dry
itchy skin, especially amongst those who prefer a more natural and sustained programme.”
AVEENO™ believes that nature has the power to
nourish, soothe, and even transform by using ACTIVE NATURALS™ ingredients. A core priority for
the skincare company is to advance the knowledge and understanding of the role and
benefits of naturally active ingredients in skincare
By working closely with dermatologists, skincare
professionals, and medical practitioners.
The full AVEENO™ Active Naturals™ collection is
now available in selected pharmacies across
The Daily range for normal to dry skin
The Skin Relief range for extra dry itchy skin
The Dermexa specialised range for dry itchy,
irritated skin
AVEENO™ Baby™ for babies with sensitive skin
In Kuwait, AVEENO™ is available in all large
pharmacies.
For a full list of stockists in GCC please visit
www.aveeno-me.com
