Tuesday, March 7, 2017

LASS IS NOW IN SESSION: THE AUTUMN WINTER 2017 FENTY PUMA BY RIHANNA CELEBRATED WITH TOP HONORS IN PARIS






PARIS, FRANCE – MARCH 7, 2019 – Last night, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style.

The collection spoke to the FENTYxPUMA signature oversized look and featured unexpected, sexy styles with gender bending pieces and over-the-top school frocks. With inspiration stolen from school gymnasiums and chic locker room attire, the Autumn/Winter season includes coach’s jackets, soccer jerseys-turned dresses, uniform style skirts, velour and poly track suits, bodysuits, cropped and oversized polo shirts, baseball tees and much more. With bespoke collegiate and high school style graphics, the FENTY Class of 2017 was in high session.

Chunky hand-knit sweaters were showcased in plaids, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses. Outerwear in all shapes and sizes ruled this season with a wide selection of FENTYxPUMA coats in faux shearling, faux furs, ultra-suede and technical nylon. Rihanna once again reinterpreted the traditional hard lines of sport by breathing new life into uniforms, track suits, tops and bottoms with technical sport fabric and fashion touches. 

New evolution of the infamous PUMA Creeper were reimagined with stacked soles and ankle straps. New heels, translucent wedges, wellies, high knit styles and over-the-knee boots never failed to impress the student body. Oversized teddy bear bags, puffer-inspired hats and accessories, vanity cases and envelope bags were adorned on the arms of this season’s models, who were also styled with a selection of warm and stylish trappers, caps, balaclavas, hoods, beanies, durags and ivy league style scarves. Collegiate chokers kept models in check using silk tie and varsity jacket style collars.

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