[ December 23rd ] Hyundai has
launched the Middle East’s first
digital showroom, demonstrating the brand’s commitment
to innovate and adapt in an ever-changing marketplace. Hyundai plans to revolutionise automotive sales with its innovative showroom
concept that provides a unique brand virtual experience and allows visitors to
explore the entire model range in a more personalized and modernized scale.
The Hyundai Digital showroom, which is located in
Dubai, offers
all the traditional features of a car showroom while catering for those who
increasingly expect to browse products and services digitally.
Located in the Deira showroom of Hyundai’s United Arab Emirates
distributor, Juma Al Majid Group, with whom it was developed, the state-of-the
art facility occupies 70m2 and features touch screen digital kiosks,
multiple monitors and a designated customer area, all of which allow customers
to conveniently browse the Hyundai line-up, comparing models, colours, pricing
and features. It also allows them to view finance deals and other special
offers.
The Digital showroom forms part of
Hyundia’s new Global Dealership Space Identity
(GDSI) program, which will incorporate a coherent identity in all exterior
design and interior spaces on a global scale. The new showroom’s concept takes
into account Hyundai’s Fluidic Sculpture 2.0 design concept, which focuses on ‘Inner Force’.
The Digital
showroom showcases Hyundai Motor company’s design
philosophy of ‘fluidic sculpture,’ it combines these new elements with a more
personalized customer consultation approach.
Mr.
Tom Lee, Vice President and Head of Hyundai Africa & Middle East Regional
Headquarters, commented: “Our first digital showroom
in the Middle East is testament to our
commitment to continuously bring new and innovative experiences to our
customers, and reinforces our on-going efforts to introduce useful technology
in all aspects of consumer interaction. It represents a major step forward in
following the company’s ‘Modern Premium’ brand direction, which has helped to
transform public perception of the Hyundai brand and make Hyundai one of the
world’s fastest growing automotive brands in terms of both volume and brand
value.”
